beer fest Benefiting Milwaukee County Parks
April 7, 2024
MobCraft Beer, Milwaukee Record, the Park People of Milwaukee County Inc. and Fun Beer Tours Milwaukee are hosting the inaugural Pours for Parks beer festival, a celebration of beers brewed by Milwaukee area craft breweries to benefit Milwaukee County Parks.
Where: Best Place at the Historic Pabst Brewery
When: Sunday, April 7, 2024
Tickets: There will be one general admissions sessions from 12:30-3:00 pm, as well as a limited VIP session from 11:30am-3:00pm. The VIP session not only allows guests earlier admission with a smaller crowd, but will feature VIP only pours. Tickets are limited to 300 tickets, with 150 of the first session’s tickets dedicated to VIP admission. General admission tickets are $60; VIP tickets are $75. Each ticket includes a branded taster glass.
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Learn More: Pours for Parks was the brainchild of Elise Strupp, Event & Programming Manager at MobCraft Beer. Strupp was involved in the planning of Winter Whales, a Milwaukee beer fest that had one successful iteration in January of 2020, but was not held again due to the Covid pandemic. Strupp wanted to bring back a Milwaukee focused beer fest but this time with a charitable aspect. She immediately thought of collaborating with industry veteran, Dana Hansen, who currently serves as the Director of the Park People of Milwaukee County Inc. “Reaching out to Dana was a no-brainer. Parks in Milwaukee have a unique connection to beer because of our amazing beer gardens. The goal is to host this festival annually and to make a sizable contribution to a different park every year,” said Strupp.
Hansen further explains how the money raised will be utilized saying, “This year, Pours for Parks intends to support the efforts of the Humboldt Park Friends, a volunteer non-profit group. The Humboldt Park Friends are focused on engaging the Bay View neighborhood and greater Milwaukee communities and fostering park stewardship through volunteering, preserving park history, improving park amenities and safety, and sponsoring events and programming for education and enjoyment of Humboldt Park.” The two projects that the beer fest aims to fund relate to restoration of both educational placards and the shoreline of the Humboldt Park pond.
Strupp also recruited the help of Tyler Maas of Milwaukee Record and Paul Hepp of Fun Beer Tours Milwaukee. The decision to host the fest at the Historic Pabst Brewery was an intentional move. Hepp says, “As Milwaukeeans, we are fortunate to have a rich historical beer legacy. We are also now fortunate to have a thriving craft brewery scene. I think craft brewers universally have a strong appreciation for those that came before them. So, to be able to showcase so many amazing breweries of Milwaukee in one of our city’s coolest historic beer venues is truly the best of both worlds.”
The Pabst Brewery complex was established in 1844 by Jacob Best and his four sons. Craft beer fans who attend the fest will be able to imbibe as they soak up the historic atmosphere of the Great Hall and Speakeasy spaces located within a building that dates back to 1880.
Cafe Corazon and K&L BBQ will be on site serving food all day long so hungry fest goers can enjoy local fare with their local beers.
Contact Elise at elise@mobcraftbeer.com with questions about Pours for Parks.
